It's not hard to spot Steve Betters. That is because is hair, beard and even eyebrows are a bright pink.
But why would a tough-looking, biker do such a thing?
It's all because he lost a bet, despite his last name. Betters is a member of a combat veterans motorcycle club in Maine.
The Bangor chapter of the club said they would shave their heads if the Patriots lost to Denver at this year's Super Bowl. Betters offered to dye his hair.
He then decided to take a silly bet one step further. So, after dying his hair, beard and eyebrows bright pink, he made a poster stating that he would donate $500 to the Barbara Bush Children's Hospital if he received 500 Facebook likes or $1,000 if he received 1,000 likes.
Well, he has gotten a few more likes than that now. His Facebook page currently has more than 3,200 likes.
Betters has already donated $1,000 and others are now contributing after being inspired by him.