Despite digital age, Wisconsin paper industry is optimistic

PAPER PIXEL - PARK FALLS - SCREEN GRAB - USE NO BIGGER THAN 4 COLS. FOR "HOW PAPER IS MADE" VIDEO OR GRAPHIC ---- After the paper is formed, it enters a Òpress sectionÓ . at the Flambeau River Papers mill in Park Falls, WI on August 9, 2012. Photo by Mike De Sisti / MDESISTI@JOURNALSENTINEL.COM Image by Mike De Sisti

Despite digital age, Wisconsin paper industry is optimistic

By Erik Bilstad. CREATED Oct 18, 2012 - UPDATED: Oct 18, 2012

NEENAH - Newsweek's decision to only publish digital content is a sign of things to come, according to those in the paper business.

"I'm not surprised.  But it certainly is sad," Wisconsin Paper Council president Jeff Lindon told me.  "You'd be naive to think this won't happen again in the future."

But there are reasons to be optimistic in the paper-producing industry, according to Lindon.

"We produce a wide range of paper products in Wisconsin," he explained.  "We make a lot of tissue (which is virtually recession-proof).  We make a lot specialty paper for food products and medical products."

Wisconsin is the top paper-producing state in the U.S.  More than 32-thousand people work in the paper industry in Wisconsin.