Grieving father's plea to Facebook goes viral


Grieving father's plea to Facebook goes viral

By Joyce Lupiani. CREATED Feb 6, 2014

John Berlin's son Jesse died a little more than two years ago at the age of 22.

As part of Facebook's 10th birthday celebration this week, it offered users a chance to watch a 62-second Look Back video based on their Facebook accounts.

Once John saw those, he knew he wanted to see his son's Look Back video. So, he made a video of himself pleading with Facebook to allow him to see his son's Look Back video.

John told he wanted Jesse's video after making his own and seeing Jesse pop up in his Look Back. He then found himself looking at Jesse's friends' videos, hoping to catch a glimpse of him.

He tried emailing Facebook and also tweeting Facebook founder Mark Zuckerberg. After not receiving a response, he had the idea of making a video and posting it to Facebook and YouTube, hoping that it would go viral.

It worked. Within one day, he was contacted by Facebook and now he will be getting Jesse's Look Back video.

Facebook told USA Today in an email that it's often very difficult to act on behalf of just one person. But, they were so moved by John's story and emotion, they had to take action.

Not only did John's video go viral, but many people were so touched by the gut-wrenching plea from John that they made videos in the same style of the Look Back video for him.

According to a Facebook post early Thursday morning, John had not received the video from Facebook yet but was extremely grateful for everyone reaching out to him.

Joyce Lupiani

Joyce Lupiani

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Joyce Lupiani, who is based in Las Vegas at KTNV-TV Channel 13, is a contributor to