MADISON - Monday night brought a different battle for Green Bay Packers quarterback Aaron Rodgers than what he normally fights on a football field.
The former Super Bowl and NFL MVP, who is typically very private, was out front speaking in Madison to raise awareness about something that can be found in our phones, our cameras, our computers, but is also behind accusations of human rights violations in other parts of the world.
Rodgers came to UW-Madison to convince people to take a stand on the issue of conflict minerals.
"This is the heart, this is the lifeblood of the warlords who are doing some incredible atrocities a half of world away," said Rodgers at the rally on the campus.
The raw materials are used in modern electronics, and are mined in nations like the Congo, where years of violence have claimed millions of lives.
Rodgers' call was to hold companies accountable and force them to make products that don't put lives in danger.
"I don't look at it as a political stance. I look at it as an opportunity to raise awareness about something that's going on half a world away," said Rodgers to TODAY'S TMJ4's Annie Scholz.
"This is not about Republican, Democrat or independent. This is about a human condition, and a human issue that's going on that we can tangibly have an impact on. Should the students take a stand, and the grass roots movement make enough noise, people start paying attention to what's going on over there. The fact that these warlords are doing some unthinkable things to women, to kids, to villages over there are relying upon these minerals that they're selling to tech companies."
"People are doing some incredible things across all sports. For me, it's about using the platform I've been given based on our team success and my individual success. What am I going to do with that? That's why I care so much about the MACC Fund, putting my name to an organization that's doing some incredible work for kids with cancer and other diseases, and this cause right here. The MACC Fund is affecting kids in Milwaukee, Madison, across the state, and this is a global intiative that can have an impact on people you may or may not ever get to meet."
Click through our video gallery above to see Web Extra interviews with Aaron Rodgers and actress Emmanuele Chriqui.