Perhaps feeling the heat from Taco Bell’s recent menu expansion into breakfast foods, McDonald's will be offering customers across the country a free cup of its McCafe coffee every day for the next two weeks.
The campaign, which kicks off Monday (March 31), will give customers at participating restaurants a 12-ounce small coffee at no charge through April 13. CNN Money
reports “it will be up to each McDonald’s location to decide if customers get just one cup or refills on the free coffee.”
While McDonald's remains the country’s largest fast-food chain, it is trying out new things in an effort to stay on top. As reported here previously, the company recently announced that it was considering extending its weekend breakfast cut-off time beyond 10:30 a.m.
“McDonald’s said the free coffee is its way of encouraging new guests to try McCafe Coffee and ‘surprising them in unexpected ways all year long,’” reports CNN. “The company [also] said that starting in mid-April, it will surprise a Twitter follower every day for the year with McCafe coffee and prizes.”