Green Bay – Packers’ wide receiver Jordy Nelson made it to the big leagues when Green Bay drafted him in 2008. After Nelson helped the Packers bring the Lombardi Trophy back to Titletown by winning the Super Bowl in 2010, he became legendary. Little did he know, another shot at fame would arrive four years later – A&W Restaurants will immortalize him during the 2012 NFL season by introducing the “Jordy Burger” to their menu at participating Wisconsin restaurants!
Green Bay A&W owner Doug Martzke had a chance to meet Nelson and pose for pictures in anticipation of the Nelson and A&W partnership. “Meeting the player behind the burger really helped us craft something according to his character,” said Martzke. “The Jordy Burger captures his down-to-earth personality and love of classic A&W flavor. We’re thrilled about the prospect of working with such a humble representative of A&W’s local, all-American roots.”
Every Monday after the Packers play, A&W and Green Bay enthusiasts alike can score the Jordy Burger for 87 cents whenever No. 87 notches a touchdown. In third place for most receiving touchdowns in a single season in Packers franchise history, Nelson hopes the Jordy Burger stays on the menu almost every week of the season. But on the off-chance that he doesn’t score, customers can still score with 99-cent hamburgers the day after Green Bay plays.
“When you combine A&W Root Beer and ice cream, there’s nothing better!” said Nelson as he recalled visits to A&W in his childhood. “I think we’ll have another good year, and I’m hoping to score a lot of touchdowns so people can take advantage of the 87 burger.”
A unique menu item, the Jordy Burger will consist of a bun, 100 percent U.S. beef patty, cheese, lettuce, pickles and A&W’s signature Papa Sauce. Complementing its fresh-off-the-grill goodness with a refreshing A&W® Root Beer Float is one of Jordy’s favorite treats.
Participating A&W Restaurants in Wisconsin will also offer in-store opportunities for customers to sign up for a chance to win Jordy Nelson-autographed merchandise.
The Jordy Burger promotion will begin with the first preseason game on August 9th at San Diego and continue for the duration of the season. Be sure to follow @JordyScores4AW on Twitter to receive updates on the availability of the Jordy Burger, Jordy Nelson, the Packers and related offers!
** Note: The Jordy Burger REPLACES the previous 85 cent burger deal with Greg Jennings.