New lingerie ads are #aerieREAL
In an age of everything Photoshopped, lingerie company Aerie's Spring 2014 #aerieReal rollout is as real as an ad campaign is going to get.
American Eagle's lingerie store, aerie, is "challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel," reports the Huffington Post.
*The girl (Jasmine) in this photo has not been retouched.* Check out our new bra guide and see bras in… http://t.co/mfpKksl9no— Aerie (@Aerie) January 19, 2014
Founded in 2006, aerie's target market is young women ages 15-21.
Teenagers need guidance, especially in regards to body issues, and ad campaign posters reinforce that point by stating, "There is no need to retouch beauty, we think the real you is sexy."
Aerie is continuing to share their positive vibes online by retweeting girls who engage in their Twitter and Instagram accounts with #aerieReal.
So, "it's time to GET REAL and THINK REAL." Are you aerie Real?