Keith Urban is going on a mall tour across Australia, sort of, thanks to a hologram.
Keith partnered with ANZ Bank in Australia to present a hologram of himself performing his latest single, "Somewhere in My Car." The hologram will be traveling from city to city over the next few weeks.
Keith sees the hologram as an interesting way to stay connected to fans. "I like the whole idea of that and what can be done with that," Keith told ABC News. "We've already seen it a little bit at Coachella [with the late rapper Tupac Shakur] and places like that, so it's interesting to see how that's going to evolve as a technology."
The video above shows fans watching the hologram and apparently believing it's really Keith, until the image disappears.