Coors Light scavenger hunt sparks bomb threat
Image by REUTERS
A Coors Light Canada scavenger hunt was cut short when the company's prize was spotted and reported to police as a "suspicious package." It happened in Toronto July 7. The area surrounding the promotional briefcase containing the prize was closed for an estimated hour.
"The grey 'search and rescue' box was attached to the railing of a streetcar stop at Spadina and Dundas," reports Metro News Canada. "The box was part of a month-long online promotion by the beer company to find hidden prizes with the help of an online treasure map and Twitter. But the fun went off the rails when the box was mistaken for a threat and police were called to investigate."
The prize was placed on one of Toronto's busiest intersections. The Toronto Transit Commission disrupted several routes and caused a hectic traffic jam for commuters while it investigated the threat.
510 Spadina service diverting both ways via College, Bathurst, Queen, due to a Toronto Police investigation at Dundas and Spadina. #TTC— Official TTC Tweets (@TTCnotices) July 7, 2014
ALL CLEAR: The delay at Dundas and Spadina is now clear. 510 Spadina is back to regular routing. #TTC— Official TTC Tweets (@TTCnotices) July 7, 2014
The investigation began just after 5 p.m. on July 7, and the area was deemed "safe" around 6:15 p.m. The company later apologized on Twitter.
All adventures must come to an end. Thx to all who participated in #searchandrescue. For those who were disrupted in anyway, our apologies.— Coors Light Canada (@coorslightca) July 8, 2014