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High orange juice prices pushing sales down

High orange juice prices pushing sales down

By Krista Hostetler. CREATED Oct 15, 2013

Florida (KTNV) -- It appears Americans are drinking less orange juice.

According to the Wall Street Journal, orange juice consumption is at a 15-year low.

They cite a report from the Florida Department of Citrus.

High prices are partly to blame. A gallon of orange juice runs about $6 now, compared to just over $4 about 10 years ago.

People are also trading in orange juice for more exotic fruit juices like pomegranate and energy drinks.