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Michael Strahan develops ice cream flavor for Sprinkles

Michael Strahan develops ice cream flavor for Sprinkles

By Krista Hostetler. CREATED May 6, 2014

Sprinkles recently opened a new location at The LINQ in Las Vegas, featuring its famous cupcakes, ice cream and cookies.

Sprinkles is now selling a new flavor of ice cream developed by Michael Strahan, co-host of ABC's "LIVE with Kelly & Michael" and correspondent for "Good Morning America"

All of the proceeds made from the ice cream, sold now until May 31, will benefit St. Jude Children's Research Hospital.

Named Mom & Michael's Masterpiece Mix, the flavor is vanilla ice cream laced with chocolate-covered peanuts, chocolate chips and ribbons of caramel.

Each scoop is topped with freshly-baked butter cake crumbles inspired by Michael's mother's famous recipe.

Sprinkles has locations in California, Nevada, Arizona, Texas, Illinois, Georgia, New York and Washington, D.C.