Candidate Attack Ads Hitting Early This Political Season


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Candidate Attack Ads Hitting Early This Political Season

By Josh Egbert. CREATED Mar 25, 2014

Omaha, NE- The political season has started earlier than ever this year. So many candidates there's a lot of noise to sift through in the race for Nebraska Governor and US Senate. Experts say it's likely a sign of things to come.

The May primary is just six weeks away. Narrowing down the field of candidate who make it to November is getting ugly because the races are so full.

Turn on your TV or radio and they're already there. Ads telling you why you shouldn't vote for certain candidates.

"Remember you've got this May 13th primary so you're less than two months away from some key votes in the Republican senate race and republican governors race." said Nebraska Watchdog's Joe Jordan.

Not only are the races key, they're also full. Five Republicans are in the senate race and two Democrats. Six Republicans are eyeing the Governor's Mansion.

"Most republican candidates believe if they win the primary, their chances are very, very good they'll win the general election so it's like now or never ." said Jordan.

Now is when things are starting to get dirty. Ads shining light on who a candidate is and their accomplishments have been on air for weeks. But these ads shine a different light, and not a flattering one.

One ad raises questions about Shane Osborn's military valor. Another takes aim at Jon Bruning's ethics.

"Negative ads make a difference, some candidate was up here, he got clobbered in some ads and now he's down here. It happens all the time. I know the voters hate them but they also respond to them ." said Jordan.

Joe Jordan says while most of us don't like negative ads, historically, they are effective.

"The general voter will tell you I hate these ads, I can't stand them, but they make a huge difference." explains Jordan.

Jordan says you normally won't see candidates going after each other, rather outside interest groups attacking certain stances.

The good news in all of this is that those ads will take a little vacation this summer, but you can expect them back this fall.