PALM SPRINGS -- The Forever Marilyn sculpture is illuminated red in support of the American Heart Association Go Red for Women movement.
KMIR was a sponsor of the event with Manny the Movie Guy emceeing the event.
This event was the kick off for American Heart Month and the 2014 Coachella Valley Go Red for Women campaign.
The City of Palm Springs proclaimed February as American Heart Month at the event.
The Forever Marilyn statue will remain illuminated in red through February 7th.
February 7th is the Coachella Valley Go Red for Women Luncheon, in conjunction with National Wear Red Day.