Rescued Chilean miners star in motivational World Cup ad


Rescued Chilean miners star in motivational World Cup ad

By Phyllis Stark. CREATED Jun 2, 2014

Remember those 33 Chilean miners who were trapped underground by a cave-in for 69 days before being miraculously rescued in 2010? The group has reunited for a rousing television commercial aimed at motivating the Chilean National Football team and its fans as they travel to Brazil for this month’s World Cup.

In the spot, the miners can been seen filling jars with earth from the site of the mining accident and promising to spread that dirt on their team’s practice field in Brazil. 
The ad has received more than a million views since it was posted on YouTube May 27.
As AdWeek reports, for this year’s World Cup, “the Chileans are in the so-called ‘Group of Death’ with Spain, the Netherlands and Australia. Luckily, they have some pretty hardened fans backing them up—the miners themselves, who give their national team a spectacular pep talk about beating the odds in this wonderful, rousing commercial for Banco de Chile.”
“Not surprisingly, it's Mario Sepulveda who leads the speech,” AdWeek continues. “Sepulveda earned a reputation as camera friendly within minutes of being rescued, and here he works himself up into a lather. ‘Spain is tough? Netherlands is tough?; he shouts. ‘We don't fear the Group of Death. We don't care about death. We defeated death before!’”
Watch the commercial in the video player above, and be sure to click the CC button at the bottom of the screen to get the English subtitles.
Phyllis Stark

Phyllis Stark

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Phyllis Stark is the Digital Executive Producer - National Content for Scripps Media.