Go Wichita seeks to define the city's "brand"
By Jake Bowles. CREATED Sep 1, 2014
Visitors spent nearly $1 billion in Wichita in 2012, according to Go Wichita Convention and Visitors Bureau.
Go Wichita President and CEO Susie Santo said that defining the community's "brand" could bring in even more revenue for the city.
The public is invited to voice their opinion on what makes Wichita stand out at the Wichita Brand Summit Workshop.
"This effort is not about a new logo or slogan for the city," Santo said. "It is about developing a comprehensive community wide strategy on how the city is going to tell our story going forward."
Go Wichita stated that obtaining a shared understanding of what makes Wichita great will help everyone promote the city to visitors, potential businesses, students and residents.
"With all the entities working together, this will create a unified message about what makes Wichita unique and distinctive, which will improve all marketing connected with the city," Santo said.
The workshop takes place Tuesday, Sept. 2, and Wednesday, Sept. 3, from 5:00 p.m. to 7:00 p.m. at the Wichita Scottish Rite Center, 332 E. 1st St. N.