Women use social media more than men, but one site is the exception
By Phyllis Stark. CREATED Jan 14, 2014
Women use social media significantly more than men, according to a new study, and have higher usage than their male counterparts of every major social media channel except LinkedIn.
According to a Pew Research study released late last month, and reported in Adweek, “76% of online U.S. adult females use Facebook, compared to 66% for online males, while fairly similar women/men percentage splits exist for Twitter (18%/17%), Instagram (20/17) and Pinterest (33/8).” Fully one-third of online women are now using Pinterest, according to the study.
The professional network site LinkedIn, however, is another story. The research found that “24% of Internet-using men employ the site compared to 19% of women,” Adweek reports.
Not surprisingly, every major social media platform has shown growth in users compared to December 2012. The study found that “73% of online consumers now utilize at least one social media channel and 42% use multiple ones,” Adweek reports. “Instagram made particularly strong gains in the last year with 18-to-29-year-olds and African Americans.”
Check out the full Pew study here.