Just by watching this puppy video above, your click earns a donation to the Pedigree Adoption Drive in New Zealand. It's that simple.
"YouTube has a feature called monetization. Long story short, if you create your own content and it’s approved, YouTube will place ads inside or near the video. Whoever uploaded the content then earns 55% of the advertising revenue," details Pedigree on their fundraising page. "How much this works out to be depends on a couple of factors, such as the type of ads and the pricing of ads appearing with the video. But remember, in this case, all money raised goes toward feeding, treating and finding homes for dogs in need."
Their fundraising goal is currently set at $300,000. Pedigree has already accumulated $220,000.
There's also an "Adopting a Dog" section for those who fall in love after the initial click of your mouse. Getting it home from New Zealand would appear to be up to you.