Are you ready for Christmas music?

Are you ready for Christmas music?

By Pooja Lodhia. CREATED Nov 15, 2011

LEE COUNTY - Outside, an ordinary radio station.  But inside Sunny 106, a winter wonderland.

"All Christmas all the time," said Jeff Hickcox, with Beasley Broadcasting.

The station is playing holiday music nonstop, from now until the day after Christmas.

"They say that a lot of people start shopping in October for Christmas presents," Hickcox said, "so we figured it was a good time to do it now."

He says the station has gotten some complaints, but ratings are up!

"We definitely have more people listening during this time than during any other time of the year," he said.